5 Ways To Deal With Social Media Backlash

You do not have to be a celebrity before tantrums are thrown at you on social media. Very few people care whether you are right or wrong, they just criticise. Before you know it, you are at the top of the trends on Twitter. Ironically, what you said may not be as a result of a tweet or Instagram post but an interview. A good example of this is the backlash Falz faced after he chastised some musicians for glorifying Yahoo Yahoo (Internet Fraud) in their songs. Another example is the case of Kemen in Big Brother Nigeria who trended for days because of the encounter he had with Tboss. The impact of these backlashes can be between mild or severe depending on the individual. Hence, if poorly handled, it can escalate into something you never imagined. In line with this, Jumia Travel, the leading online travel agency shares ways to deal with social media backlash.

Delete offending materials

If you tweeted or shared a post that is causing quite a controversy, you should delete it immediately. Do not try to be defensive or justify it unless you want it to spiral out of control. Even when it does, you should still delete it. Regardless, trust social media trolls, they would screen grabbed it. Do not mind this. The important thing is that the post should not be found on your handle or page.